Jonathan Lim

34 · Singapore

smoking cessationbehavioural psychologyhabit changeneuroscience

Jonathan Lim is a behavioural psychologist and writer who studies the science of habit formation and self-regulation. Based in Singapore, he writes for both academic and general audiences on topics including addiction psychology, decision-making, and the neuroscience of behaviour change. His work draws on clinical research to explain why standard quit attempts fail — and what the evidence says actually works.

Articles by Jonathan Lim

April 27, 2026smoking-cessation

The Psychology of Quitting: Why Willpower Alone Isn't Enough

Decades of research into smoking cessation and behavioural psychology have complicated the simple willpower model. Understanding why changes the approach — and points toward what actually works.